WHIN accelerated the adoption of emerging technologies that create real value. They are neither a technology vendor nor a research institution. They are a trusted intermediary that sits between the innovation happening in labs and tech companies, and the farmers, supervisors, and administrators who actually work in practice.

WHIN strengthens the fabric of lives and communities by keeping technology adoption in step with the pace of innovation. By working across private, public, and social sectors, WHIN enables innovation to support essential systems such as food and manufacturing and helps people and communities adapt and endure in a rapidly changing world.

Although WHIN itself is a nonprofit, they have donated over $10M to other regional nonprofits moving their community forward.